Integrated Sales & Marketing Campaign Converts Leads to Opportunities & Opportunities to Clients

This award-winning campaign delivered a 506% ROI for lead generation and a 1300% ROI for lead-to-opportunity conversion.

 

Highlights:

 

We measured success by ROI (506% for lead generation and 1300% for lead-to-opportunity conversion).

The white paper epitomizes thought leadership, and the results – Wall Street Journal, Forbes, Bloomberg Businessweek, FOX Business – show how receptive influencers are to it.

We leveraged the white paper to the max: in a content syndication campaign; in a ghostwritten Forbes byline; in interviews with the Wall Street Journal, FOX Business, and Bloomberg; in a blog post; and in social media.

We used the content not only for lead generation but also to convert leads to opportunities and to help convert opportunities to clients.

Category
Cross-journey
Tags
article, content syndication, influencer marketing, lead generation, lead nurturing, SaaS (FinTech), sales enablement, whitepaper

We deliver these kinds of results by walking your buyers through their journey

 

Copyright Castelazo Marketing Ltd. 2018

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