Generate demand & accelerate sales
At this stage your goal is to find and engage your prospective buyers. Find the people whose problems your product or service resolves. Educate them about what you offer. Engage them.
At this stage your goal is to turn prospects into leads by enticing them with valuable, actionable content that they can use today to solve a problem.
At this stage your goal is to walk leads through the sales pipeline by giving them progressively more valuable content, targeted to their preferences.
At this stage your goal is to quickly and efficiently close the deal.
At this stage your goal is to turn customers into evangelists – perfect candidates for cross-selling and up-selling, and your best sales people.
For start-ups that have received initial rounds of funding but have not yet built robust marketing teams, we can help kick-start the marketing program. In this case, typically our work would focus on pre-awareness and awareness – essentially, filling the sales pipeline. Then we would turn to the later stages, consideration and decision, to help ensure a scalable platform for sales to convert leads into customers. As the company grows, we can back off on execution and even strategy, potentially handing over the reins entirely once the marketing team is fully built-out.
For many fast-growing companies, the marketing team is constantly constrained by bandwidth issues – able to launch but not scale innovative marketing programs to generate more leads, or better convert existing leads. We come in with the bandwidth, expertise, and partnership attitude that enable us to deliver on your existing strategy – at whatever scale is required to meet your business goals.
We’ve been doing content since way before content was cool, but these days most companies have content developers in-house. But they’re not always able to execute on the most technical projects – writing that whitepaper your head engineer has in his head and is could become the lynchpin in your new ABM program, for example.
It’s easy to see the forest for the trees when you’re in a helicopter flying at 5,000 feet. It’s much harder when you’ve been trudging through that forest for years. If that’s the case for you, we can fly in and share a fresh perspective – backed by a robust audit of your content benchmarked against your key competitors. We can then take those learnings and recommend optimizations to your existing strategy and execution.
Copyright Castelazo Marketing Ltd. 2018