Walk your buyers through their journey

 

We’re different from other agencies, in how we help you sell more. Our approach to demand generation and sales acceleration centers on your buyers and their journey. Almost a decade of experience has proven that the role of content – of all sales and marketing, really – is to walk your prospective buyers through the buying cycle, from pre-awareness, to decision, to evangelization.

It’s all about the buyer.

B2B buyers follow a pretty consistent journey: pre-awareness, awareness, consideration, and decision. Throughout that journey, they’re not thinking about you or how amazing your product or service is. They’re thinking about their challenge or opportunity and how to solve it.

 

Overlaid on that process is your sales cycle. Call it a sales pipeline or a marketing funnel; the whole purpose of the activities within it is to help the buyer along the journey to maximize the chances that his or her decision will be you.

That’s increasingly tough to do, what with caller ID and ad blockers and spam laws and buyers who are much more empowered and have taken much more of the buying process into their own hands.

 

But despite the fact that some people like to make it sound really complicated, at the end of the day achieving success is pretty simple: Get your buyers’ attention. Walk them through their journey from awareness to decision. Do everything you can to help them along their way so that when they get to decision, the answer is YOU.

FACT: B2B BUYERS COMPLETE 60% OF THEIR DECISION MAKING PROCESS BEFORE HAVING A CONVERSATION WITH A SUPPLIER.0%

So if you want to sell more today, you’ve got to find a way to engage with your buyers before they’re ready to pick up the phone. How? With content. If your buyer is 60% of the way through the buying process before he talks to your sales team, then for 60% of your sales cycle, content is your sales team.

CONTENT HAS A ROLE ACROSS THE BUYER’S JOURNEY

We leverage proven sales & marketing strategies and tools to deliver the right content at the right time to your buyers

 

Copyright Castelazo Marketing Ltd. 2018

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